Since the advent of Android, the world of mobile app has witnessed a huge change. The major reason behind that is Android being an open source OS. Today Android powered mobile devices are spread over 190 countries across the world. Around 1 billion Android activation is predicted to take place now, compared to 700million activation at the start of the year. Android has finally overtaken iOS in case of number devices it is used. As a developer that’s good news. However the reasons behind developing android apps are manifold:
1. Android Open Source:
Android being an open source OS is its biggest advantage. Any developer can tweak the OS to his requirement; can make changes as he wishes. Thus bringing new technologies in Android is so much easier, making it the most favoured OS.
2.Largest Market Share:
Currently Android has about 48.5% market share in the global mobile devices. Which itself makes juicy fact to develop for Android.
3.Develop App At The Lowest Possible Cost:
Developing an Android app is almost free. You pay a one-time fee of $25 to become a developer. You can download Android SDK and tools for Eclipse for any OS: Windows, Mac OS, Linux and that too completely free.
4.Easy Publication:
Publication of Android apps is easier compared to other market leader iOS. You pay a one-time fee of $25 to become a developer. Once you have signed the new app using Eclipse wizard, which is a breeze, all you have to do is upload it to the Google play and make it available worldwide. You can also Email this signed APK file to anybody you wish or upload it on your own website. In case of Google Play, it takes hardly an hour to approve it. Install statistics, crash reports are easily available making the bug fixing work much easier.
5.Better chance of success:
According to industry experts it is far likely for an Android app to reach the top 100 than in iOS. Also in Android users can search apps as they wishes. Better search capability has created better chance of being discovered by the users.
6.Cost Effective marketing of new app
Google Play provides its user over 12% more ad inventory than iOS making it easier and cheaper to advertise app.
So if you are a start up or a developer new in the market, Android is the way to go. As a developer Android has a very low entry barrier, better ROI, more market capitalization helping you to reach your goal faster than ever.